The majority of revenue comes from the United States (more than $1 billion), which is expected. Up until now, Homescapes has earned more than $2.5 billion in revenue. The majority of downloads are coming from India, followed by the United States, Russia, Brazil, China, Mexico, and Indonesia. However, since the second half of 2021, the downloads have been dropping.

Homescapes DownloadsĪll-time Homescapes downloads stand at more than 540 million, which is impressive and a testament to this game’s popularity. Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. Unless stated otherwise, data in this article comes from AppMagic, a leading mobile intelligence platform. During that, players meet many interesting characters, mainly Austin, and stories about his childhood and relationship with his parents.ĭue to its simple gameplay and visual style, Homescapes belongs to the casual genre. In other words, players need to solve match-3 puzzles to earn the resources needed to renovate and decorate a home. About HomescapesĪt its core, Homescapes is a match-3 puzzle game with a story progression and home & décor meta layers. In this dissection, I go deep into Homescapes user acquisition strategy and its notorious ads.īut first, we need to understand what this game is about, who is playing it, and just how successful it is. Are misleading puzzle ads an effective way to advertise a mobile game? Many players are calling out Homescapes’ fake ads, but they seem to be working.

In our Homescapes ads analysis, we tackle a burning question in the mobile game industry.

Homescape ad