The new analysis proves it appears to be the former which - combined with other factors, including inflation - had tightened consumers’ wallets. Data.ai’s 2022 findings were based on consumer spending across all app stores, including third-party Android app stores in China, including paid app installs, in-app purchases and subscriptions.Īt the time, data.ai CEO Theodore Krantz remarked how “macroeconomic factors” had been “dampening growth in mobile spend.” However, it wasn’t clear if the decline had been a short-term correction to the rapid growth following the COVID-19 pandemic or a sign the market had peaked, data.ai today explains. It was the first slowdown since the launch of the App Store and came a year after the app market had seen 19% year-over-year growth in 2021.

Last year, consumer spending had declined by a slight, but worrying, 2% to $167 billion.

Data.ai now attributes last year’s decline to consumers “battling inflation,” which had created a “temporary blip” in the long-term sustained growth of the mobile app market, as opposed to something more endemic to the app ecosystem itself - like global markets reaching a point of saturation in terms of consumer spending, for example.

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