Blue Apron expects to continue to add more of these categories of offerings throughout the coming year.

The boxes will be directly fulfilled by Blue Apron, maintaining the efficiency and scale of the company’s direct-to-consumer model and strong supply chain. This category of distribution partners will allow consumers to buy Blue Apron boxes without a subscription, removing potential barriers for trial. This is just the beginning, and we look forward to expanding the offering throughout the year.'īlue Apron is expanding its ecosystem to drive customer growth, including through third-party sales platforms that bring significant new audiences to Blue Apron. 'We are offering ’s customer base convenient and delicious meal options that feature a variety of unique and quality ingredients. 'Through our work with Marketplace, we will be able to scale our e-commerce presence and introduce restaurant-quality meals without a subscription to a new group of customers who may not have considered meal kits before,' said Dani Simpson, Blue Apron’s Chief Marketing Officer. Starting today, consumers can purchase a selection of meal kits without a subscription, from classic menu items to family favorite recipes. Blue Apron is launching a new offering on.

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